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Q2 2021 insights into Software.

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20 July 2021 - GP Bullhound today publishes qualitative insights into broader Software trends and public and private valuations across the transaction spectrum, and interviews with today’s leaders transforming the sector.

Jonathan Cantwell, Partner at GP Bullhound, said: “As the world continues to move online, we saw numerous trends emerge, continue and even escalate in Q2. Identification technology is growing as businesses look to reduce fraud, and companies are utilising sales-assisting SaaS to increase deal-making success. Outsourced big data handling is in high demand as companies aim for faster data-driven decisions, and logistics and retail businesses are focusing on applying machine learning solutions to optimise inventory management and merchandising. We are bullish the Cloud will continue to grow rapidly over the next several years in all areas of enterprise and B2B.”

For any enquiries, please contact Jonathan Cantwell, Partner, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 10 offices spanning Europe, the US and Asia. For more information, please visit

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