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Simplifying the Insurance Buying Process

Manchester, 12 February 2024 - GP Bullhound is delighted to have acted as the exclusive financial advisor to Uinsure on its investment from LDC, the private equity arm of Lloyds Banking Group.  

Founded in 2007, Uinsure is a B2B digital marketplace that connects financial intermediaries and lenders with a panel of the UK’s leading insurers.  Its cloud-based technology enables customers to arrange insurance through a frictionless platform which removes many of the complexities typically encountered when arranging cover.  

The Company has delivered significant boot-strapped growth over the last decade and has won multiple industry awards for its UinsureCX product, which tracks an individual’s mortgage process and triggers communications at the most relevant moments of the mortgage cycle.  With LDC’s investment and support, Uinsure will continue to increase its market share, while developing new markets as well as growing its network of partnerships with intermediaries, major building societies and banks.

Simon Taylor, CEO of Uinsure, remarked, “From our first meeting, LDC was aligned with our vision to simplify insurance for our partners and customers. Finding an investor who shares our culture was crucial for our next growth phase. LDC’s team will work closely with us to achieve our long-term goals as we venture into new markets and expand our partnership network.”

Javed Huq, Managing Director at GP Bullhound, added, “This partnership between Uinsure and LDC is a testament to the quality of Uinsure’s innovative platform and presents an exciting opportunity to leverage the wider Lloyds Banking Group. We are excited to see how this investment will accelerate Uinsure’s growth and provide a more seamless insurance experience for many more customers in the future.”

This transaction represents GP Bullhound’s second FinTech transaction of 2024 following the sale of Third Financial to Nucleus Financial Platforms.

For enquiries, please contact:
Javed Huq, Managing Director, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 14 offices spanning Europe, the US and Asia. For more information, please visit 

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