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Playtomic acquires Playven, adds Per Roman and Henrik Persson to board

Taking over the world of sports bookings.

Madrid, 14 January 2020 - Playtomic, Europe’s largest app for sports venue reservations, has taken another step in its internationalization strategy with the purchase of Playven, a Silicon-Valley based sports technology company whose cutting-edge CRM tool radically simplifies sports venue management. The company also announced Per Roman and Henrik Persson as new members of the board.

The Playven tool, combined with Playtomic’s knowledge of the sector, will help the Spanish company to stay ahead in the global market for sports reservations. Since August 2018, Playtomic has experienced compound monthly growth rates of 25% in the number of sport venue reservations. More than a million players booked space via Playtomic’s reservation platform last year, placing the company’s application in the top 10 among sports apps in Apple’s App store. The firm also signed on new high profile clubs to its network, including the largest tennis club in Latin America.

Now with Playven founders Topias Soininen and Jesse Heikkilä joining the Playtomic Team, Playtomic will offer the best technological solution for the three components of this marketplace – clubs, players and organizers – strengthening its leading position in the sports industry.

Pedro Clavería, co-CEO and co-founder of Playtomic comments: “We are thrilled to join forces with Playven and its founders Topias Soininen and Jesse Heikkilä. Incorporating their technology into ours will allow us to keep growing to become the uncontested leader in the sports reservations market in the world. Together we will be able to offer an even better experience and more exciting opportunities to our customers – players and clubs – beyond reservations.”

Per Roman and Henrik Persson, new members of the board

By adding Per Roman and Henrik Persson to Playtomic’s board, the company hopes to capitalize on these executives’ experience and strategic vision in the development of startups that have revolutionized the customer experience in sectors going through digital disruption. Roman, Co-Founder and Managing Partner of GP Bullhound and Persson, Founder of Optimizer Invest, oversee two of the most relevant funds at European level and have taken part in previous funding rounds of Playtomic.

The inclusion of these investors to the board, and the recent designation of entrepreneur Felix Ruiz as executive chairman, comes as the Spanish startup focuses investment in international expansion, with a fast-growing presence in markets such as Sweden, Benelux and Mexico.

For enquiries, please contact:
Per Roman, Managing Partner, GP Bullhound:
David Sanchez, PR Manager, Playtomic:

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