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Building a global leader in Out-of-Home advertising.

London, 7 July 2022 - GP Bullhound acted as exclusive financial advisor to Talon, a leading global Out-Of-Home (OOH) advertising agency, to secure investment from Equistone Partners Europe, one of Europe’s leading mid-market private equity investors.

Founded in 2012, Talon has delivered on its vision of providing smarter, creative, technology-led and integrated OOH solutions. The company offers the largest global OOH planning and buying network, covering 100 markets internationally, and benefits from proprietary OOH advertising technology platforms – Ada, Atlas and Plato. Its customers include blue-chip advertisers such as Diageo and McDonald’s and leading agencies such as Omnicom, Havas and Stagwell. 

Mayfair Equity Partners, a dedicated consumer and technology private equity firm, will fully exit Talon, with management retaining a meaningful stake. Since Mayfair’s investment in 2017, the company completed four strategic acquisitions, strengthened its senior management team and significantly expanded its presence in North America. Equistone’s investment will enable Talon to continue its global expansion through further M&A and investment in new territories.

Barry Cupples, CEO at Talon Group, said: “GP Bullhound provided invaluable counsel and market leadership in the digital services sector to deliver the right transaction for us, and we are thrilled to be welcoming Equistone to support Talon’s next phase of growth.”

Simon Nicholls, Partner at GP Bullhound, commented: “We see an exciting runway of growth ahead for out-of-home advertising as the market digitises, and a material opportunity for technology solutions that are specifically built for this unique segment of the advertising market. Talon are perfectly positioned to take advantage of these growth opportunities.”

This transaction is further testament to GP Bullhound’s deep expertise in digital services and adtech, having recently advised TeamITG on its investment from Bridgepoint, Bliss Point Media on its acquisition by Tinuiti, Mayfair on its investment into LoopMe, and Venatus on its investment from Livingbridge, among many others.

For enquiries, please contact:
Simon Nicholls, Partner, at
Joe Tabberer, Director, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit

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