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GP Bullhound advised WayUp on its merger with Yello

Unlocking the power of diverse talent.

San Francisco, 15 July 2021 - GP Bullhound acted as exclusive financial advisor to WayUp, a SaaS HR solutions provider focused on early career DE&I (diversity, equity, and inclusion) sourcing, on its merger with Yello.

Founded in 2014, WayUp partners with companies to help them virtually recruit qualified, diverse early-career candidates. Through its unique DE&I dashboard, WayUp allows customers to increase candidate diversity throughout the application process. WayUp has a proprietary database of over 6 million candidates (71% of whom self-identify as underrepresented minorities) on a platform custom built for the early career job seeker.

WayUp is a thought leader in the early career hiring space and is trusted by leading global brands such as Blackrock, Nasdaq, CVS, Unilever, L’Oreal, IBM, T-Mobile and more, to hire the most talented, and diverse early career workforce.

This acquisition will increase Yello’s candidate base, as well as expand its current product offering to better focus on DE&I solutions. The combined company will create an end-to-end recruitment tool for diverse candidates from over 7,000 college campuses, and place them with recruiters into a software-powered job funnel.

“Over the past year, we’ve seen more companies than ever take their diversity recruiting goals seriously, which has been amazing. That being said, we’ve always wanted to help our clients in a more end-to-end fashion, and not just with sourcing and analytics, and so we knew there was only one company that could help us fill that gap. And that company is Yello, which made merging a no-brainer for us. GP Bullhound was a great partner throughout the process and expertly helped us navigate this transformative merger,” said Liz Wessel, CEO at WayUp.

Jonathan Cantwell, Partner at GP Bullhound, commented: “The WayUp and Yello combination establishes a clear market leader in diversity recruitment and proprietary candidate data for enterprises. It has been a pleasure to work with WayUp on such an important transaction, as the company is at a clear inflection point in its lifecycle.”

For enquiries, please contact:
Jonathan Cantwell, Partner,
Pierce Lewis-Oakes, Vice President,

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 10 offices spanning Europe, the US and Asia. For more information, please visit

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