Simon Nicholls and Greg Smith, Partners at GP Bullhound, commented: “The underlying market conditions continue to drive a shift in the way both businesses and consumers are relying on digital channels. We have seen increased activity around consolidating Salesforce specialists as well as e-commerce operations and digital marketing specialists. In preparation for a global shift away from the third-party cookie, we have additionally seen activity increase around data analytics providers as digital marketers look to align themselves to new methods of customer targeting.”
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About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit www.gpbullhound.com.