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Ansira

sale of majority stake to

Advent International

December 2016

 

About the Client

Ansira is a leading data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs through marketing automation, data analytics, CRM, and performance media. Ansira leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them on the local level. Marketing intelligence is infused across all disciplines and executed through digital, direct, social, mobile, media, traditional and creative campaigns, marketing automation, and trade promotion programs. Ansira is among the 3 largest independently owned CRM and direct marketing agencies and among the 10 largest independent digital agencies in the U.S. and enjoys long-term client relationships with Fortune 500 companies spanning a broad range of industries, including automotive, dining, retail, consumer packaged goods, technology and specialty services. For more information, visit https://ansira.com/.  
 

About the deal

Advent International, one of the largest and most experienced global private equity investors, has acquired a majority stake in Ansira Partners, Inc., a leading data-driven, technology-enabled marketing solutions provider.
 

Quotes

“We look forward to partnering with Advent during this next phase of growth for our company,” said Martin Reidy, President and Chief Executive Officer of Ansira. “We remain focused on executing our strategic plan of both organic and inorganic growth, expanding into new markets and leveraging our new capabilities and expertise to serve clients’ needs amid a rapidly evolving digital landscape.”
 
 
Transaction led by GP Bullhound’s New York team while part of AdMedia Partners