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sold to


January 2019


About the Client

Founded in 1991, Filter helps leading brands develop and deliver better customer experiences, multi-channel campaigns and virtual realities by embedding its proven expertise inside the client’s own organization. With offices in Seattle and Portland, the Company maintains longstanding client relationships with Fortune 100 CPG and enterprise technology clients including Nike, Facebook, Microsoft, and Google.

About the deal

GP Bullhound acted as the exclusive financial advisor to Filter on its sale to Merkle. Filter’s deep expertise and executional horsepower add significant capability and scale, accelerating Merkle’s growth and differentiation through its next-generation delivery model for digital marketing services. The transaction is a further testament to GP Bullhound’s expertise in advising category leaders in the Digital Services sector, with more than 20 transactions completed in the last 24 months including the sale of Oliver to You & Mr. Jones, Namics to Merkle, Kepler Group to KYU, and Wongdoody to Infosys, among many others.


Kristin Knight, Founder and Chairwoman of Filter, said: “Filter has a long and vibrant history, so a key priority was ensuring a strong cultural and professional fit for our employees and our clients. As an innovative, growth-focused agency, Merkle shares our vision and recognized our strengths. They’re an ideal partner to advance our business to exciting new heights. We could not have found a better fit without the help and dedication of the team at GP Bullhound.”
Alec Dafferner, Partner at GP Bullhound, said: “We are pleased to have advised Filter in this strategic transaction. Filter’s embedded talent model offering will be a powerful complement to Merkle’s comprehensive portfolio of services.”