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KEPLER GROUP

sold to

KYU

April 2018

 

About the Client

Founded in 2012, KEPLER is a leading provider of data-driven digital marketing services to Fortune 500 clients in the financial services, travel, retail, healthcare and other industries, actively managing client programs in over two dozen countries worldwide and nearly $300 million in media spend. KEPLER is headquartered in New York City and also has offices in San Francisco, Chicago and Philadelphia.
 

About the deal

GP Bullhound acted as the exclusive financial advisor to digital marketing agency KEPLER GROUP on its sale to KYU Collective, a strategic operating unit of Hakuhodo DY Holdings (TSE:2433). This transaction further underlines GP Bullhound’s expertise in advising category leaders in the data-driven Digital Services sector, following previous transactions completed for clients such as Media iQ (investment from ECI Partners), Ansira (acquired by Advent International) and Essence (sold to WPP), among many others.
 

Quotes

Rick Greenberg, KEPLER’s Founder and CEO, commented: “GP Bullhound was a great asset for us throughout this process. Their expertise and relationships in the sector proved to be invaluable as we secured a terrific outcome for all stakeholders.”
 
Alec Dafferner, Partner at GP Bullhound, commented: “We are proud to have advised KEPLER. The acquisition will strengthen KYU’s programmatic capabilities by bringing a world-class team and platform while also allowing KEPLER to continue its growth on a global scale.”