Menu People

Tradedoubler’s Search Marketing Business

sold to


November 2011


About the Client

TradeDoubler’s search business with 55 employees manages search engine marketing (sponsored links) and search engine optimization on behalf of clients in over 20 countries.


About the Deal

GP Bullhound, the technology investment bank, announces the completion of the sale of TradeDoubler AB’s search marketing business to the publicly listed French online marketing company NetBooster SA.
Under the agreement TradeDoubler becomes NetBooster’s preferred partner for services in performance marketing, such as affiliate network, campaigns and technology solutions, and NetBooster becomes TradeDoubler’s preferred search marketing partner. By enhancing both companies’ offerings, the strategic partnership will provide new and existing customers with a broader geographical footprint in and beyond Europe and greater depth of expertise in digital marketing and e-commerce.



Urban Gillstrom, CEO of TradeDoubler AB commented “GP Bullhound’s reach within and understanding of the online marketing industry was an important factor in enabling us to find the optimal long term home for our search marketing business. Their determination to assist us in every step of the transaction and work towards a successful conclusion has been very helpful.”