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Alltrails Acquired by Spectrum Equity

The leading app to search, filter and plan your outdoor adventures.

San Francisco, 16 October 2018 - GP Bullhound acted as exclusive financial advisor to AllTrails (“the Company”) on its investment and majority recapitalization by Spectrum Equity (“Spectrum”)

Based in San Francisco, AllTrails is the leading outdoors exploration consumer application, best known for its extensive collection of over 55,000 hiking and biking trails around the world. The Company, founded by Russell Cook and led by Jade Van Doren and Ron Schneidermann, has developed an easy to use mobile application that enables consumers to search, filter and plan their outdoor adventures. With the acquisition of AllTrails, Spectrum plans to support the Company’s goal to make the outdoors more accessible to everyone. To advance this initiative, AllTrails will continue to invest in product development, add more trail content around the world and grow its user base.

Jade Van Doren, CEO of AllTrails, said: “We’re thrilled to have Spectrum as our new partner as we continue to innovate on our products, expand our trail coverage around the world and support our passionate community of users. GP Bullhound has been a great advisory partner and their expertise and relationships in the sector proved invaluable in delivering this transaction for us.”

Alec Dafferner, Partner, and Eric Crowley, Vice President, at GP Bullhound added: “It’s been a pleasure working with Jade, Ron and the team at AllTrails in helping them on this next step in their journey. They’ve built an amazing platform, delivering true value to consumers and we’re excited to follow their progress over the coming years.”

This represents the firm’s 19th transaction in 2018 and further emphasizes GP Bullhound’s track record of working with leading global digital media and online content companies, following recent transactions completed for clients including the sale of Gamer Network to RELX, Vemory to GoPro and Media Partisans to FUNKE Mediengruppe.

For inquiries please contact: Alec Dafferner, Partner, at or Eric Crowley, Vice-President, at eric.crowley@gpbullhound

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit, or follow on Twitter @GPBullhound.

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