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USD29m growth investment in EDITED by Wavecrest Growth Partners and Beringea

Empowering global brands to optimize retail decisions.

London, 15 April 2020 - GP Bullhound acted as exclusive financial advisor to EDITED on a USD29m growth investment from Wavecrest Growth and Beringea.

EDITED is a leading provider of real-time retail product information and analytics decision making software for brands and retailers world-wide. The EDITED Retail Decision Platform is used daily to analyse markets, drive sales, maximize margins and trade more efficiently. The software combines machine learning with image and text recognition to understand pricing, discounts, assortments and trends in real-time across the retail industry. EDITED is built by a team of world class data scientists and engineers working alongside former buyers and merchandisers from global brands and retailers.  

Geoff Watts, Co-founder and CEO of EDITED, said: “We are thrilled to welcome Wavecrest and Beringea as our new partners to help us accelerate international expansion and scale the business. GP Bullhound was instrumental in guiding us to find the best partners to help realise our global ambitions.” 

Alexis Scorer, Executive Director at GP Bullhound, added: “We are delighted to have advised EDITED and their founders as the company enters its next phase of growth. This investment will enable Geoff and Julia to build on their success to date and strengthen EDITED’s leadership position in the market – we look forward to supporting the company as it continues to scale.”

This represents GP Bullhound’s 15th transaction in the software sector in the past 12 months, following our recently completed deals including the USD200m investment by CVC Growth Partners in EcoVadis, the USD177m investment by Apax Digital in Signavio, the acquisition of Unomaly by Vista Equity Partners backed LogicMonitor, and the USD50m investment by Accel-KKR in Partnerize, among many others.

For enquiries, please contact:
Alexis Scorer, Executive Director, at
Manish Madhvani, Managing Partner, at
Jonathan Cantwell, Partner, at
Joe Tabberer, Vice President, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit

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