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GP Bullhound advised Interactive Data Visualization, Inc. on its acquisition by Unity Technologies

Beautifying our virtual worlds through vegetation modelling.

San Francisco, 23 July 2021 - GP Bullhound acted as exclusive financial advisor to Interactive Data Visualization, Inc. on its acquisition by Unity Technologies.

Interactive Data Visualization is the creator of SpeedTree®, a suite of vegetation modelling and environment creation products for architecture, games, visual effects, and real-time simulations. SpeedTree software is currently the leading foliage solution for the games industry. Recent hits such as Horizon: Zero Dawn, Call of Duty: War Zone, The Witcher 3, Assassin’s Creed: Valhalla, Hitman III, and Ghost of Tsushima have all used SpeedTree to assist in their environment creation. SpeedTree software is also a leading solution for visual effects, and has previously received a Scientific and Technical Academy Award® from the Academy of Motion Picture Arts and Sciences for its contributions to modern cinema and an Engineering Emmy Award for its impact on the television industry.

“We grew SpeedTree into an industry-standard tool by working directly with artists and developers across industries. This allowed SpeedTree to adapt to and anticipate the challenges faced by artists creating larger and higher fidelity worlds in real-time and VFX applications,” said Chris King, Co-Founder of Interactive Data Visualization, Inc. “We’re excited to join with Unity as we continue to work directly with creators at every level, expanding our existing solutions and developing new technologies as we move forward into the next phase of real-time interactive content.”

Alec Dafferner, Partner at GP Bullhound, commented: “SpeedTree’s platform is a valuable tool for the game development and visual effects industries through its powerful and precise vegetation modeling. We are delighted to have advised the company on this transaction and help bring their technology to Unity’s massive global installed base.”

The transaction is a further testament to GP Bullhound’s deep domain expertise in advising companies in the games software sector, including the sale of DeltaDNA to Unity Technologies, Quixel to Epic Games, Innogames to MTGx, and the sale of Playdemic to Warner Bros, among many others.

For enquiries, please contact:
Alec Dafferner, Partner,
Okan Inaltay, Vice President,

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 10 offices spanning Europe, the US and Asia. For more information, please visit

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