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Acquisition of Motif's technology capabilities by Charles Schwab

Expanding the power of thematic investing.

San Francisco, 1 June 2020 - GP Bullhound acted as the exclusive financial advisor to Motif on the sale of its technology and intellectual property to The Charles Schwab Corporation (“Schwab”).

Motif, a San Mateo-based fintech pioneer, offers technology and data science to deliver customized thematic portfolios to investors, allowing investors to trade intelligently weighted baskets of stocks built around themes, investing styles or multi-asset models. Its technology platform offers the flexibility to personalize investments, supports real-time fractional share trading and can help enable sophisticated tax optimization strategies within investment portfolios. Motif founder and CEO Hardeep Walia will join Schwab along with a majority of the venture’s development and investment employees.

“For over a decade, Motif’s unwavering mission has been to introduce investors to the power of thematic investing. By combining data science and automation, we have developed an innovative and personalized investing platform that appeals to both individuals and advisors,” said Walia. “Schwab shares our spirit and passion for making personalized investing easier and more accessible for all. We’re excited to join them in helping to shape the future of wealth management to better serve investors”.

Claudio Alvarez, Partner, and Eric Crowley, Director at GP Bullhound, added: “We’re excited to see Motif partner with Schwab. Hardeep and his team are visionaries in this sector and we are looking forward to their continued success.”

This transaction highlights GP Bullhound’s global fintech sector coverage, following recent completed deals such as the investment from Groupe BPCE, Grupo Credito Agricola and UniCredit in Meniga, the sale of Budget Insight to Credit Mutuel Arkea, the investment from Bessemer Venture Partners in Mambu, the investment from Kinnevik, Paypal and Avios in Monese and the investment of Index Ventures and Balderton in Prodigy Finance.

For inquiries, please contact:
Claudio Alvarez, Partner, at
Eric Crowley, Director, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit

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