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deltaDNA acquired by Unity Technologies

Optimising player engagement through data and analytics.

Edinburgh and San Francisco, 20 September 2019 - GP Bullhound acted as the exclusive financial advisor to deltaDNA on its acquisition by Unity Technologies.

deltaDNA is the leading gaming analytics and personalised player engagement platform, providing powerful CRM technology for game-makers and supplying the tools and insights needed to optimise games in real-time. With deep and rich player data, the deltaDNA analytics and player marketing platform is used by many of the world’s leading games studios, including Viacom, Bandai Namco and 505 Games.

The acquisition provides Unity game developers with best-in-class player lifetime value analysis and management, helping creators to better understand their players and optimise their revenues. Experiences made with Unity have reached more than 3 billion devices worldwide this year and were installed more than 28 billion times.

Mark Robinson, CEO of deltaDNA said: “Game operation just got a whole lot better: deltaDNA, Unity Monetisation, and the Unity Engine have played nicely together for some time, but a wholly collaborative functionality is a game-changer for everyone involved. GP Bullhound was an outstanding advisory partner to us, their deep sector experience and highly efficient process were instrumental in making this transaction a success.”

Alec Dafferner, Partner at GP Bullhound commented: “deltaDNA’s ability to leverage insights using game data and game economy with player experiences allows developers and publishers to manage the game economy in a way which was previously impossible. We are delighted to have advised the company on this transaction and help bring their technology to Unity’s massive global installed base.”

The transaction is a further testament to GP Bullhound’s deep domain expertise in advising companies in the games software sector, including the sale of Innogames to MTGx, Splash Damage to Leyou Technologies and the sale of Playdemic to Warner Bros.

For enquiries please contact:
Alec Dafferner, Partner, at
Javed Huq, Vice President, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit, or follow on Twitter @GPBullhound

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