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Merger of Orca Pacific with MightyHive

Building end-to-end eCommerce and advertising solutions.

San Francisco, 29 July 2020 - GP Bullhound acted as the exclusive financial advisor to Orca Pacific on its intended merger with MightyHive, a fully-owned subsidiary of S4 Capital PLC.

Founded in 2008 by John Ghiorso, Orca Pacific is a market leading full-service Amazon agency and boutique consultancy that helps top consumer brands optimize their customer journey and grow their Amazon business through a combination of expertise and industry-leading technology. The company employs over 40 former Amazonians and retail industry experts and partners with clients including Reebok, Uni-ball, Godiva, Del Monte and Kenroy Home.

The deal builds on S4 Capital’s existing Amazon relationship, equipping teams with an end-to-end eCommerce offering, including retail management, advertising, and content on Amazon’s platform, which can bridge the gap between media, creative, and measurement more broadly to deliver additional expertise and services capabilities for SMB, Mid-Market and Enterprise clients.

John Ghiorso, CEO and Founder of Orca Pacific, said: “By teaming up with MightyHive, Orca Pacific’s existing bench of advanced Amazon experts is now positioned to offer global capabilities, along with expanded data, creative and media solutions to clients. GP Bullhound was invaluable in helping us navigate through this process and we couldn’t be more excited about the new partner we’ve found in MightyHive and S4 Capital.”

Alec Dafferner, Partner at GP Bullhound, said: “Integrating with Orca Pacific will allow MightyHive to offer best-in-class eCommerce and Marketplace solutions to its clients. We look forward to following their progress as they continue to expand their capabilities and offering.”

The transaction is further testament to GP Bullhound’s global expertise in advising category leaders in the Digital Services sector, with 19 transactions completed in this sector in the last 24 months including the majority investment in Jellyfish by Fimalac Group, and the sales of Oliver to You & Mr. Jones and Filter to Merkle, among many others.

For inquiries, please contact:
Alec Dafferner, Partner,

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit

GP Bullhound Inc. advised on this transaction.

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