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New York, 25 August 2022 - GP Bullhound advised Purple Strategies LLC on its majority recapitalization by WestView Capital Partners.

Founded in 2008, Purple Strategies is a leading corporate reputation strategy firm in Washington D.C. trusted by marquee Fortune 500 companies to create and execute brand-transformative initiatives. Its unique team of over 130 experts utilizes full-service research and insights capabilities along with political and campaign strategy and execution to address their clients’ most important reputational and strategic issues.

WestView Capital Partners is a Boston-based private equity firm focused exclusively on middle market growth companies. WestView’s investment in Purple is representative of the firm’s continuing commitment to partnering with pioneering people-based service companies led by innovative entrepreneurs to help drive additional value for shareholders.

Steve McMahon, Purple Strategies Co-Founder and CEO, stated “The GP Bullhound team has provided instrumental guidance during this inflection point in the company’s history. Thanks to GP Bullhound, we’ve found a great partner to propel our growth forward and we’re looking forward to continue our work alongside the WestView team.

Greg Smith, Partner at GP Bullhound, commented: “It’s been great working with Steve, Alex, Kristen and the team at Purple. As the global landscape becomes increasingly complex, companies will face a growing need to utilize Purple’s leading edge campaign-style strategy and tactics to navigate reputational issues with a full array of constituencies. We strongly believe Purple’s partnership with WestView will allow the company to continue and accelerate their impressive performance and we’re excited to see what they’ll accomplish.”

The transaction serves as the latest testament to GP Bullhound’s position as a global market-leading digital services M&A advisor, having advised on the acquisition of Mekanism by Plus Company, Pixly by Acceleration, Bliss Point Media by Tinuiti, Byte by DEPT, and the investment in Jellyfish by Fimalac, among many others.

For enquiries, please contact:
Greg Smith, Partner, at
Oliver Schweitzer, Executive Director, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit

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