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GP Bullhound advised Search Discovery, Inc. on its investment by Momentum

Accelerating data transformation for perpetual innovation.

New York, 23 September 2021 - GP Bullhound acted as exclusive financial advisor to Search Discovery, Inc. on its investment by Momentum.

With 140 employees and offices in Atlanta and Cleveland, Search Discovery is a data transformation consultancy for leading brands and Fortune 500 companies. Named an Inc. 5000 honoree five times and among the Top Workplaces by the Atlanta Journal-Constitution and The Plain Dealer, the innovative technology company provides world class strategy, data engineering, business intelligence, analytics, data science, marketing, and optimization services.

Momentum invests in incubating and scaling modern, values-driven, people-first companies that power digital commerce throughout the entire customer lifecycle with data, insights, and perpetual innovation. Search Discovery joins a respected collective of companies and ventures that manages over $2 billion in global media spend annually, including PMG, an award-winning global leader delivering omnichannel digital media for Fortune 500 companies; Koddi, a leading advertising technology partner with software and services designed to improve data-driven marketing and empower marketplace monetization for brands and publishers; Momentum Commerce, a technology enabled services company guiding brands on how to navigate digital marketplaces; and Shipyard, a cloud-based workflow technology solution.

Lee Blankenship, Founder of Search Discovery, commented: “I first got in touch with Greg Smith and Oliver Schweitzer in September 2012, when we engaged them for the sale of our SaaS tag management system, Satellite. Their advisory and expertise in digital services helped drive the successful sale of Satellite to Adobe. We knew we had to engage the GP Bullhound team again in this transaction. They provided invaluable support in our journey, helping us achieve the optimal outcome for our team. I’m excited to see what the future holds for Search Discovery.”

Search Discovery will continue to operate as a separate company led by President Mike Gustafson, who will partner with Momentum to create new advantages for customers in need of a full range of integrated data, ecommerce and digital marketplace strategies. The alignment also expands Momentum’s certifications and expertise across the entire ecosystem of digital platforms and marketplaces, including Google, Amazon, Facebook, Adobe, Salesforce, Domo, The Trade Desk, Azure and more.

Greg Smith, Partner at GP Bullhound, said: “We are proud to have advised the Search Discovery team as they enter this partnership with Momentum. SDI has built a phenomenal business with a unique culture and offering. We’re excited to see what they will accomplish together.”

This represents GP Bullhound’s 25th transaction in 2021 and is further testament to the firm’s expertise in the Digital Services sector, having recently advised on the acquisition of Bliss Point Media by Tinuiti, of Byte by Dept, the merger of Orca Pacific with MightyHive/S4 Capital, and the investment in Jellyfish by Fimalac.

For enquiries, please contact:
Greg Smith, Partner, at
Oliver Schweitzer, Executive Director,

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 10 offices spanning Europe, the US and Asia. For more information, please visit

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