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ThomasArts acquired by Integrity

Data-driven marketing for a healthier society.

New York, 2 March 2020 - GP Bullhound acted as exclusive financial advisor to ThomasArts, a data-driven performance marketing agency specializing in the senior insurance market, on its acquisition by Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products.

ThomasArts, headquartered in Salt Lake City with additional offices in New York City, Washington D.C. and Costa Mesa, California, provides strategic direction, creative, digital, social media marketing as well as data and technology solutions to generate strong results for its Fortune 500 clients. ThomasArts has distinguished itself through work for national brands that drive healthcare and 50+ consumer marketing in the United States. As part of Integrity, ThomasArts will develop and execute strategic marketing, social media and advertising programs to boost lead generation and agent recruiting.

The transaction is a further testament to GP Bullhound’s expertise in digital services, with 21 transactions completed in the last 24 months, including the sale of Eruptr to HIG Capital, Dudnyk to Fishawack, and Jellyfish to Fimalac, among many others.

For inquiries please contact:
Adam Birnbaum, Director,
Alec Dafferner, Partner,

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit

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