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$50m growth investment in Partnerize from Accel-KKR

Empowering enterprises to manage partnerships more effectively and profitably.

San Francisco, 13 January 2020 - GP Bullhound acted as exclusive financial advisor to Partnerize on a USD50m growth investment from Accel-KKR. The capital will be deployed for organic and inorganic growth, including potential acquisitions.

Partnerize is the leader in partner automation software for global brands, enabling them to drive revenue growth across multiple digital content channels, publishers and partnerships. Business leaders are increasingly turning to partnerships to drive faster growth and profit. Partnerize’s software platform and network of potential partners allows businesses to manage their existing partnerships and discover new partnerships for global expansion.

“We are proud to engage with Accel-KKR, a leading investment firm focused on growth equity investments in software and technology globally.” said Partnerize Co-founder and CEO Mal Cowley. “We wanted an advisor that would provide us with a range of options and guide us down the best path. GP Bullhound certainly delivered and found us the ideal transaction to continue our mission. We share a belief in the tremendous growth potential of the partnerships industry and look forward to creating new levels of success.”

Jonathan Cantwell, Executive Director at GP Bullhound, added: “It has been a pleasure to work with Partnerize for several years. As advisors and shareholders to the company, we have valued the partnership with Mal, the rest of the team and investors. We are excited to bring the Accel-KKR team on board and look forward to the future of the company. We remain supportive from a shareholder perspective and will continue to work closely with the team.”

This transaction is a further testament to GP Bullhound’s expertise in software, with 13 transactions completed in the last 12 months globally including the investment from CVC Growth Partners into EcoVadis, the acquisition of AppBuddy by Validity, the acquisition of Delta DNA by Unity, the acquisition of by Cision and the investment from Bessemer into Mambu among many others.

For enquiries, please contact:
Jonathan Cantwell, Executive Director, at
Hugh Campbell, Managing Partner, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit

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