Quarterly insights into SaaS.
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24 January 2020 - GP Bullhound today publishes its latest market report on the Software-as-a-Service (“SaaS”) space, examining the public company landscape, M&A, private placement and IPO trends in Q4 2019, including go-to-market strategies, growth trajectories, unit economics, strategic consolidator and investor demand, and market valuation dynamics compared to historical valuations for SaaS companies.

Jonathan Cantwell, Partner at GP Bullhound, comments: “In Q4 2019, we saw the GP Bullhound SaaS Index trade up to 11x trailing revenues and 9x forward revenues. This is a ~25% increase over the historical averages of the last five years; thus, we believe the market continues to be robust and value the best in class SaaS companies highly. Further in the private market, we have seen a shift to operating SaaS companies for profitability in the near-term, while still maintaining strong growth rates and unit economics.”

For any enquiries, please contact Jonathan Cantwell, Partner, at

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GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit, or follow on Twitter @GPBullhound

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