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GP Bullhound advised 21grams on its acquisition by Unifiedpost Group

Simplifying invoicing.

Stockholm, 12 January 2021 - GP Bullhound acted as exclusive financial advisor to 21grams, a provider of mission-critical outbound invoicing solutions and software, and its main shareholder Priveq, on its sale to Belgium-based Unifiedpost, a provider of cloud-based platform for SME business services, listed on Euronext Brussels.

Sending over 80 million invoices and other documents annually through its platform, 21grams has extensive multi-channel delivery capabilities, serving document-intensive B2C corporate clients across Sweden, Denmark and Norway. The company integrates with clients’ ERP and billing systems, automating outbound document composition, channel selection, sending and archiving, while at the same time optimising cost and ensuring delivery security.

The acquisition offers Unifiedpost Group the opportunity to expand its activities to the Nordics and to add further services and products to its platform offering document, identity and payments solutions.

Stefan Blomqvist, CEO and co-founder of 21grams, commented: ”We are incredibly pleased with the outcome of this transaction and look forward to partnering with Unifiedpost to create a pan-European platform for documents, identity, and payment services. GP Bullhound has been an instrumental partner in preparing and executing the transaction.”

Carl Wessberg and Sven Raeymaekers, Partners at GP Bullhound, commented: ”It has been a pleasure to advise 21grams and its shareholders on this transaction. 21grams is an excellent fit with UnifiedPost and we are excited to see what the future holds for the group”.

This deal further emphasises GP Bullhound’s position as the trusted advisor to Nordic private equity in the technology space, following prior successful transactions such as the sale of The North Alliance to Norvestor on behalf of CapMan, the sale of Solita to Apax Digital on behalf of Vaaka Partners, and the sale of Baltic Classifieds Group to Apax Partners on behalf of UP Invest.

For enquiries, please contact:
Carl Wessberg, Partner, at
Sven Raeymaekers, Partner, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit

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