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GP Bullhound advised Egoditor on its acquisition by Bitly

Empowering companies to succeed in the QR code revolution.

Bielefeld, 1 December 2021 - GP Bullhound acted as exclusive financial advisor to Egoditor Gmbh (Egoditor) and its shareholders (FLEX Capital and founders) on its sale to Spectrum Equity-backed Bitly, Inc. (Bitly). Egoditor is the #1 SaaS platform for businesses to succeed with QR Codes. The company is based in Bielefeld (Germany), with 53 employees and operates in more than 190 countries.

Egoditor’s proprietary software platform allows companies to successfully adapt and navigate the QR code revolution. It provides customers with a comprehensive, end-to-end solution, from QR code design and landing page customisation to dynamic campaign management and analytics. The platform serves over 300,000 subscribers, with more than 1.2bn QR codes scanned to date, and is well-positioned to capitalise on the explosive growth in a market driven by the ongoing digitalisation and increasing mobile penetration.

Nils Engelking, Co-CEO and Co-founder of Egoditor, commented: “Bitly is an excellent partner for us to further scale our shared vision through a natural extension of products and expansion into other customer categories. GP Bullhound ran a focused process which allowed us as management team to focus on running the business through a period of high growth, and their deep knowledge of interested parties allowed us to choose the best partner for Egoditor’s next growth phase.”

Christoph Jost, Founder and Managing Partner at FLEX Capital commented: “Helping founders to personally de-risk and then making their entrepreneurial dream a reality together, is what we do at FLEX. Egoditor is a role-model case for that strategy. We are thrilled to partner with Spectrum and Bitly as they share our vision for what a combined business can achieve in the future.”

Claudio Alvarez and Marvin Maerz from GP Bullhound commented: “It’s been a pleasure to work with Egoditor and its shareholders and choose such a strong partner like Bitly. Egoditor’s combination with Bitly creates a true global category leader and we expect big things from the business in the future.”

The transaction represents yet another milestone for GP Bullhound and is a further testament to the firm’s expertise in SaaS, with more than 26 deals completed in the sector in the last year, including Safety21 (acquired by Bregal Unternehmerkapital), Zervant (acquired by Ageras) and RealVNC (acquired by Livingbridge), among many others.

For enquiries, please contact:
Claudio Alvarez, Partner,
Marvin Maerz, Senior Vice President,

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 10 offices spanning Europe, the US and Asia. For more information, please visit

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