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10 trends to drive technology in 2023.

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5 December 2022 - In its 16th year, GP Bullhound’s Technology Predictions report has established a reputation as an industry-leading analysis of the trends and innovations shaping the global technology sector with nearly 90% accuracy in the past five years and over 80% in the past decade.

Per Roman, Managing Partner, and Alec Dafferner, Partner at GP Bullhound, commented: “Although we are in an economic downturn, technology has not failed us, and it is never as good or as bad as valuations may imply. What we’re seeing is a correction and a return to looking at company fundamentals. For 2023, we are bullish on cloud and artificial intelligence, energy efficiency, enterprise software, and digital consumption to accelerate technology’s progress in building the future with revolutionary products and solutions.”

Through our experience in working with the world’s leading entrepreneurs, cutting-edge technologies, and our unique market insights from across our global network, GP Bullhound is proud to present its Technology Predictions 2023:

Prediction 1: Natural language processing a watershed for business strategies

  • A profound time for companies, those quick to adopt will gain a vital competitive edge and we look for still-high investment in a market enjoying a c30% CAGR

Prediction 2: TikTok the next king of social media advertising

  • TikTok is diverging with the social media peers, with advertising revenue set to almost triple, to $13.8bn, by 2026. One of the most used apps worldwide, with one billion users and growing – c20% of internet users – TikTok is changing the landscape for brands and creators

Prediction 3: Interactivity and channel selection advertising stream game-changers

  • M&A will increase next year for connected TV (CTV) related services, data/analytics, and tech providers. CTV blends everything for marketers: Brand building, targeted customer acquisition and sales, all with clear feedback for better ROI

Prediction 4: Energy-saving apps and next-gen batteries powering the tech race

  • The ongoing energy crisis will galvanise consumer demand for home energy-saving systems, with market CAGR estimates as high as c19%

Prediction 5: Tipping point of cybersecurity and broken circles of trust

  • 2023 will see a significant push towards consolidation in the cyber-security space, driven by the trend towards end-to-end Zero Trust capability from vendors across every piece of the cyber security stack. We view cybersecurity spending as a secular growth area

Prediction 6: Talent management building the future of the workplace

  • With remote/hybrid work, “The Great Reshuffle”, and inflationary forces, employee engagement is ever-critical with 40%+ of the global workforce thinking about leaving their job. We expect market consolidation and the creation of powerful integrated platforms in 2023

Prediction 7: Software driving sustainability

  • We predict increased funding in technologies that employ environmentally-friendly practices to improve sustainability, as well as companies with resource-efficient supply chain processes

Prediction 8: Robotics no longer sci-fi

  • We expect increased M&A in a well-funded industry, separating successfully scaling robotic companies from innovator-only players

Prediction 9: E-commerce, but make it social

  • Social media companies are pivoting from digital advertising to social commerce, which will reach a global market value of $3.8tn in 2030. In 2023, US and European companies will follow the example of Chinese companies Pinduoduo, Meituan Youxuan, and Jingxi PinPin by offering group buying (consumers jointly purchasing items in bulk at cheaper prices) and live shopping (buying products presented on influencer live streams) 

Prediction 10: Semis rule the world

  • The market expects a major downturn in semicap equipment spending, but we expect the battle for tech leadership, tech sovereignty, and structural demand shortage in trailing edge nodes to result in spending above market expectations

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About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 13 offices spanning Europe, the US and Asia. For more information, please visit

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