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Enhancing consumer wellbeing via a data-led weight management platform.

London, 16 November 2022 - GP Bullhound acted as exclusive financial advisor to NutraTech Ltd (“Nutracheck”) on its acquisition by Immediate Media Co (“Immediate”).

Nutracheck is the UK’s leading weight management platform, offering nutrient tracking services online and through its mobile application, Calorie Counter+. It has a proprietary food database with over 350,000 products with photos and barcode search. Nutracheck is an active community of paying subscribers who trade tips, ideas, and motivational notes. It integrates with an ecosystem of connected devices (Fitbit, Apple, and Samsung Watch) and apps (Strava, Apple Health) to make tracking activity and calorie burn seamless for users.

GP Bullhound’s deep understanding of the subscription software business model and expertise in guiding us through the acquisition process has been outstanding. They have that rare quality of absolute patience and professionalism and I’d have no hesitation in recommending them.

Tim Vryenhoef, CEO of Nutracheck

Eric Crowley, Partner at GP Bullhound, commented: “Nutracheck is a fantastic example of founders discovering a need in the market and building a leading consumer subscription software (“CSS”) offering. They then optimised the Nutracheck offering by curating a one-to-many relationship with their customers by developing an active consumer community in which users are encouraged to communicate with each other and achieve their goals through Nutracheck.”

Matt Stamp, Partner at GP Bullhound, commented: “It has been a pleasure working with Tim, Rachel, Paul and the Nutracheck team in finding a strong partner for the business. Nutracheck has a compelling synergistic fit with Immediate, and we are excited to see Nutracheck’s reach and proposition grow further as part of the Burda group. This deal is another UK example of how we continue to transact despite the current market environment, working with a clear market leader that offers a unique digital proposition.”

This marks GP Bullhound’s 24th software transaction over the last twelve months, further demonstrating the firm’s leading position as an advisor to best-in-class software companies globally, with recent deals including the acquisition of Swiss Post by Unblu, the $500m investment into EcoVadis led by Astorg and General Atlantic, and the merger and €180m majority investment into Echobot and Leadfeeder by Great Hill Partners, among many others.

For enquiries, please contact:
Eric Crowley, Partner, at
Matt Stamp. Partner, at
Ben Pittari, Vice President, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit

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