Simon Nicholls

Simon is a Partner at GP Bullhound, where he leads the bank’s UK Advisory practice and is also responsible globally for its sector coverage in digital services – spanning both digital advertising and digital transformation – and adtech.

With a deal-making career spanning more than 25 years in the tech sector, Simon has advised on a wide range of M&A and capital markets transactions for leading technology, digital services and digital advertising businesses where he has advised on many of the marquee transactions in the UK and across Europe including digital agencies such as Croud, Jellyfish, Goat, Team ITG and Oliver and adtech businesses such as MiQ, Venatus, LoopMe and Blis.

Simon started his deal-making career at UBS Warburg in London, where he advised on large-cap international media & internet transactions in the first internet revolution and has remained passionate and excited by the technology sector and its incredible entrepreneurs ever since.